Marketing and Advertising Flashcards
6 cards from real FBLA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Marketing and Advertising flashcards as text
What are the 'Four Ps' of the marketing mix?
Answer: Product, Price, Place, Promotion
The Four Ps of marketing are Product, Price, Place, and Promotion — the core elements of any marketing strategy.
What is 'market segmentation'?
Answer: Dividing a broad market into subgroups with shared characteristics
Market segmentation divides potential customers into groups based on shared characteristics such as demographics, behavior, or geography.
Which type of advertising strategy targets existing customers to encourage repeat purchases?
Answer: Retention/relationship marketing
Retention or relationship marketing focuses on keeping current customers satisfied and loyal through personalized communication and loyalty programs.
What is 'brand equity'?
Answer: The value a brand adds to a product beyond its functional benefits
Brand equity is the added value a well-known, trusted brand name gives a product, often allowing a premium price.
What is 'demographic segmentation' in marketing?
Answer: Classifying customers by age, gender, income, and education
Demographic segmentation categorizes consumers using measurable population characteristics like age, gender, income, and education level.
What does 'SEO' stand for and what is its purpose?
Answer: Search Engine Optimization; improving website visibility in organic search results
SEO (Search Engine Optimization) is the practice of improving a website's content and structure to rank higher in unpaid search engine results.