E-Commerce Development Analytics 2

Question 1

Which Google Analytics 4 report shows the sequence of pages users visit before converting?

Accepted Answer

Path exploration

Answer

Path exploration in GA4 visualizes the sequence of pages or events users traverse, helping you identify common conversion paths.

Question 2

In e-commerce analytics, what does the metric 'revenue per session' measure?

Accepted Answer

Total revenue divided by total sessions

Answer

Revenue per session equals total revenue divided by total sessions, indicating how much each visit is worth on average.

Question 3

What is the purpose of implementing Enhanced Ecommerce in Google Tag Manager?

Accepted Answer

Track detailed shopping behavior like product impressions, clicks, and checkout steps

Answer

Enhanced Ecommerce enables granular tracking of the full shopping funnel, from product impressions through purchase completion.

Question 4

Which attribution model gives full credit for a conversion to the last touchpoint before purchase?

Accepted Answer

Last-click attribution

Answer

Last-click attribution assigns 100% of conversion credit to the final channel or touchpoint the user interacted with before converting.

Question 5

A Shopify store's checkout abandonment rate is 75%. What does this mean?

Accepted Answer

75% of users who started checkout did not complete a purchase

Answer

Checkout abandonment rate measures the percentage of initiated checkouts that did not result in a completed transaction.

E-Commerce Development Practice Test