E-Commerce Development Analytics 2 — Questions and Answers
Question 1: Which Google Analytics 4 report shows the sequence of pages users visit before converting?
- Path exploration (Correct answer)
- Funnel exploration
- Segment overlap
- Cohort exploration
Correct answer: Path exploration
Path exploration in GA4 visualizes the sequence of pages or events users traverse, helping you identify common conversion paths.
Question 2: In e-commerce analytics, what does the metric 'revenue per session' measure?
- Total revenue divided by total sessions (Correct answer)
- Average order value per user
- Revenue generated per unique visitor
- Revenue divided by number of transactions
Correct answer: Total revenue divided by total sessions
Revenue per session equals total revenue divided by total sessions, indicating how much each visit is worth on average.
Question 3: What is the purpose of implementing Enhanced Ecommerce in Google Tag Manager?
- Track detailed shopping behavior like product impressions, clicks, and checkout steps (Correct answer)
- Enable server-side tagging for all events
- Replace Universal Analytics with GA4 automatically
- Increase page load speed by batching analytics calls
Correct answer: Track detailed shopping behavior like product impressions, clicks, and checkout steps
Enhanced Ecommerce enables granular tracking of the full shopping funnel, from product impressions through purchase completion.
Question 4: Which attribution model gives full credit for a conversion to the last touchpoint before purchase?
- Last-click attribution (Correct answer)
- First-click attribution
- Linear attribution
- Time-decay attribution
Correct answer: Last-click attribution
Last-click attribution assigns 100% of conversion credit to the final channel or touchpoint the user interacted with before converting.
Question 5: A Shopify store's checkout abandonment rate is 75%. What does this mean?
- 75% of users who started checkout did not complete a purchase (Correct answer)
- 75% of site visitors left without adding items to cart
- 75% of orders were refunded
- 75% of sessions ended at the product page
Correct answer: 75% of users who started checkout did not complete a purchase
Checkout abandonment rate measures the percentage of initiated checkouts that did not result in a completed transaction.
Question 6: What does a high 'days to conversion' metric indicate in e-commerce analytics?
- Customers typically require multiple visits over days before purchasing (Correct answer)
- The site is slow to process transactions
- Cart abandonment recovery emails are delayed
- Inventory is frequently out of stock
Correct answer: Customers typically require multiple visits over days before purchasing
A high days-to-conversion value shows that shoppers research extensively across multiple sessions before making a purchase decision.
Question 7: Which JavaScript method is used to push e-commerce events to the GA4 dataLayer in Google Tag Manager?
- window.dataLayer.push() (Correct answer)
- gtag('event', ...)
- ga('send', ...)
- analytics.track()
Correct answer: window.dataLayer.push()
window.dataLayer.push() sends event objects to the GTM dataLayer, which GTM then processes and forwards to GA4 or other tags.
E-Commerce Development Analytics 2
Which Google Analytics 4 report shows the sequence of pages users visit before converting?