Design Theory Visual Hierarchy and Composition 1

Question 1

What is visual hierarchy in design?

Accepted Answer

The arrangement of elements to show their order of importance

Answer

Visual hierarchy arranges elements so viewers naturally perceive the most important content first.

Question 2

What does 'focal point' mean in a composition?

Accepted Answer

The element that first attracts the viewer's eye

Answer

The focal point is the dominant element in a composition that immediately draws the viewer's attention.

Question 3

What is the Gestalt principle of 'proximity'?

Accepted Answer

Elements close together are perceived as a group

Answer

The Gestalt proximity principle states that elements placed close together are perceived as belonging to the same group.

Question 4

What does the Gestalt principle of 'similarity' state?

Accepted Answer

Objects that share visual traits are perceived as related

Answer

The similarity principle says elements that share color, shape, or size are perceived as part of the same group.

Question 5

What is 'closure' in Gestalt theory?

Accepted Answer

The tendency to perceive incomplete shapes as complete

Answer

Closure is the Gestalt tendency to mentally complete shapes or forms even when parts are missing.

Design Theory Practice Test