Design Theory Color Theory and Psychology 1 — Questions and Answers
Question 1: Which color model is primarily used for digital screen displays?
- CMYK
- RGB (Correct answer)
- Pantone
- HSL
Correct answer: RGB
RGB (Red, Green, Blue) is the additive color model used for digital screens.
Question 2: What are complementary colors?
- Colors next to each other on the color wheel
- Colors opposite each other on the color wheel (Correct answer)
- Colors that share the same hue
- Colors with equal saturation
Correct answer: Colors opposite each other on the color wheel
Complementary colors sit directly opposite each other on the color wheel and create maximum contrast.
Question 3: What does 'saturation' refer to in color theory?
- The lightness of a color
- The purity or intensity of a color (Correct answer)
- The temperature of a color
- The hue angle of a color
Correct answer: The purity or intensity of a color
Saturation describes the intensity or purity of a color, ranging from vivid to gray.
Question 4: Which color is commonly associated with trust and reliability in US marketing?
- Red
- Green
- Blue (Correct answer)
- Yellow
Correct answer: Blue
Blue is widely associated with trust, reliability, and professionalism in American marketing contexts.
Question 5: What is a monochromatic color scheme?
- Using only black and white
- Using multiple tints and shades of a single hue (Correct answer)
- Using three equally spaced hues
- Using two adjacent hues
Correct answer: Using multiple tints and shades of a single hue
A monochromatic scheme uses various tints, shades, and tones derived from a single base hue.
Question 6: What is the term for a color with white added to it?
- Shade
- Tone
- Tint (Correct answer)
- Hue
Correct answer: Tint
A tint is created by adding white to a pure hue, making it lighter.
Design Theory Color Theory and Psychology 1
Which color model is primarily used for digital screen displays?