Design Theory Typography and Layout 1

Question 1

What is a serif typeface?

Accepted Answer

A typeface with small decorative strokes at letter ends

Answer

Serif typefaces have small decorative strokes (serifs) at the ends of letterform strokes.

Question 2

What does 'leading' refer to in typography?

Accepted Answer

The vertical space between lines of text

Answer

Leading is the vertical space between baselines of consecutive lines of text.

Question 3

What is kerning in typography?

Accepted Answer

The adjustment of space between specific letter pairs

Answer

Kerning adjusts the spacing between specific pairs of characters for better optical balance.

Question 4

Which typographic classification includes fonts like Helvetica and Arial?

Accepted Answer

Sans-serif

Answer

Helvetica and Arial are sans-serif typefaces, meaning they lack the decorative strokes at letter ends.

Question 5

What is the baseline in typography?

Accepted Answer

The invisible line on which most characters rest

Answer

The baseline is the invisible horizontal line on which the majority of characters sit.

Design Theory Practice Test