Design Theory Color Theory and Psychology

Question 1

Which color model is primarily used for digital screen displays?

Accepted Answer

RGB

Answer

RGB (Red, Green, Blue) is the additive color model used for digital screens.

Question 2

What are complementary colors?

Accepted Answer

Colors opposite each other on the color wheel

Answer

Complementary colors sit directly opposite each other on the color wheel and create maximum contrast.

Question 3

What does 'saturation' refer to in color theory?

Accepted Answer

The purity or intensity of a color

Answer

Saturation describes the intensity or purity of a color, ranging from vivid to gray.

Question 4

Which color is commonly associated with trust and reliability in US marketing?

Accepted Answer

Blue

Answer

Blue is widely associated with trust, reliability, and professionalism in American marketing contexts.

Question 5

What is a monochromatic color scheme?

Accepted Answer

Using multiple tints and shades of a single hue

Answer

A monochromatic scheme uses various tints, shades, and tones derived from a single base hue.

Design Theory Practice Test