DECA Marketing Principles 3

Question 1

A fashion retailer targets teens aged 13–17 who follow social media trends. This defines a:

Accepted Answer

Demographic segment

Answer

Age-based groupings like 'teens aged 13–17' are a demographic segmentation variable.

Question 2

Which promotional mix element involves paid, non-personal communication through media channels?

Accepted Answer

Advertising

Answer

Advertising is paid, non-personal promotion delivered through mass media like TV, radio, or digital platforms.

Question 3

A software company charges $9.99/month for a basic plan and $29.99/month for a premium plan. This is an example of:

Accepted Answer

Tiered pricing

Answer

Tiered pricing offers different levels of a product or service at different price points to serve varied customer segments.

Question 4

The AIDA model in marketing stands for:

Accepted Answer

Awareness, Interest, Desire, Action

Answer

AIDA describes the consumer journey: Awareness → Interest → Desire → Action, commonly used to structure persuasive messages.

Question 5

A product that is in the 'decline' stage of its life cycle should typically:

Accepted Answer

Reduce investment and consider discontinuation

Answer

During decline, sales and profits fall, so reducing costs and evaluating whether to discontinue is the recommended strategy.

(DECA) Distributive Education Clubs of America Practice Test