DECA DECA Sports & Entertainment Marketing

Question 1

Which term describes the practice of attaching a brand's name to a sports event or venue in exchange for financial support?

Accepted Answer

Sponsorship

Answer

Licensing

Answer

Endorsement

Answer

Franchising

Question 2

In sports marketing, what is 'ticket scalping' most commonly associated with?

Accepted Answer

Reselling tickets above face value

Answer

Offering group discounts on tickets

Answer

Printing counterfeit tickets

Answer

Distributing complimentary tickets

Question 3

Which of the following best describes a celebrity endorsement in entertainment marketing?

Accepted Answer

A celebrity publicly supports or promotes a product for compensation

Answer

A celebrity invests equity in a brand

Answer

A celebrity co-creates a product line

Answer

A celebrity appears in a charity event for free

Question 4

What is the primary goal of sports merchandising?

Accepted Answer

Generating revenue through branded products fans can purchase

Answer

Increasing team wins

Answer

Recruiting new athletes

Answer

Scheduling broadcast rights deals

Question 5

Which pricing strategy is commonly used for premium seating in sports venues?

Accepted Answer

Dynamic pricing

Answer

Odd-even pricing

Answer

Cost-plus pricing

Answer

Penetration pricing

Question 6

What does 'brand licensing' mean in the context of sports and entertainment?

Accepted Answer

Granting permission to use a brand's trademark on products for a fee

Answer

A team hiring a licensed coach

Answer

Broadcasting a game under a TV license

Answer

Registering a team name with the government