DECA DECA Sports & Entertainment Marketing 1 — Questions and Answers
Question 1: Which term describes the practice of attaching a brand's name to a sports event or venue in exchange for financial support?
- Licensing
- Sponsorship (Correct answer)
- Endorsement
- Franchising
Correct answer: Sponsorship
Sponsorship involves a company providing financial or in-kind support to an event or venue in exchange for brand visibility and association.
Question 2: In sports marketing, what is 'ticket scalping' most commonly associated with?
- Reselling tickets above face value (Correct answer)
- Offering group discounts on tickets
- Printing counterfeit tickets
- Distributing complimentary tickets
Correct answer: Reselling tickets above face value
Ticket scalping refers to the resale of tickets at prices above their original face value, which is regulated or banned in many U.S. states.
Question 3: Which of the following best describes a celebrity endorsement in entertainment marketing?
- A celebrity invests equity in a brand
- A celebrity publicly supports or promotes a product for compensation (Correct answer)
- A celebrity co-creates a product line
- A celebrity appears in a charity event for free
Correct answer: A celebrity publicly supports or promotes a product for compensation
A celebrity endorsement is a formal agreement where a well-known person promotes a product or service, typically receiving monetary compensation.
Question 4: What is the primary goal of sports merchandising?
- Increasing team wins
- Generating revenue through branded products fans can purchase (Correct answer)
- Recruiting new athletes
- Scheduling broadcast rights deals
Correct answer: Generating revenue through branded products fans can purchase
Sports merchandising focuses on selling licensed branded products—like jerseys and hats—to fans as a major non-ticket revenue stream.
Question 5: Which pricing strategy is commonly used for premium seating in sports venues?
- Odd-even pricing
- Dynamic pricing (Correct answer)
- Cost-plus pricing
- Penetration pricing
Correct answer: Dynamic pricing
Dynamic pricing adjusts ticket prices in real time based on demand, opponent popularity, and seat location, maximizing revenue for premium sections.
Question 6: What does 'brand licensing' mean in the context of sports and entertainment?
- A team hiring a licensed coach
- Granting permission to use a brand's trademark on products for a fee (Correct answer)
- Broadcasting a game under a TV license
- Registering a team name with the government
Correct answer: Granting permission to use a brand's trademark on products for a fee
Brand licensing allows third-party manufacturers to produce and sell products bearing a team's or entertainer's trademark in exchange for royalty payments.
DECA DECA Sports & Entertainment Marketing 1
Which term describes the practice of attaching a brand's name to a sports event or venue in exchange for financial support?