DECA Sports & Entertainment Marketing Flashcards

Which term describes the practice of attaching a brand's name to a sports event or venue in exchange for financial support?

Answer: Sponsorship

Sponsorship involves a company providing financial or in-kind support to an event or venue in exchange for brand visibility and association.

In sports marketing, what is 'ticket scalping' most commonly associated with?

Answer: Reselling tickets above face value

Ticket scalping refers to the resale of tickets at prices above their original face value, which is regulated or banned in many U.S. states.

Which of the following best describes a celebrity endorsement in entertainment marketing?

Answer: A celebrity publicly supports or promotes a product for compensation

A celebrity endorsement is a formal agreement where a well-known person promotes a product or service, typically receiving monetary compensation.

What is the primary goal of sports merchandising?

Answer: Generating revenue through branded products fans can purchase

Sports merchandising focuses on selling licensed branded products—like jerseys and hats—to fans as a major non-ticket revenue stream.

Which pricing strategy is commonly used for premium seating in sports venues?

Answer: Dynamic pricing

Dynamic pricing adjusts ticket prices in real time based on demand, opponent popularity, and seat location, maximizing revenue for premium sections.

What does 'brand licensing' mean in the context of sports and entertainment?

Answer: Granting permission to use a brand's trademark on products for a fee

Brand licensing allows third-party manufacturers to produce and sell products bearing a team's or entertainer's trademark in exchange for royalty payments.