DECA Sports & Entertainment Marketing Flashcards

In entertainment marketing, what is a 'target audience'?

Answer: A specific group of consumers most likely to purchase or engage with a product

A target audience is a defined segment of consumers identified by demographics, interests, and behaviors who are most likely to respond to a marketing message.

Which element is NOT typically part of the sports marketing mix?

Answer: Personnel hiring

The marketing mix consists of the 4 Ps—Product, Price, Place, and Promotion—while personnel hiring is an HR function, not a marketing mix element.

What is 'ambush marketing' in sports events?

Answer: A competitor gaining unofficial association with an event without paying sponsorship fees

Ambush marketing occurs when a non-sponsor brand creates the impression of association with an event to gain exposure without paying official sponsorship fees.

Which social media platform is most widely used by professional U.S. sports teams for real-time game updates and fan engagement?

Answer: X (formerly Twitter)

X (formerly Twitter) is the dominant platform for real-time sports commentary, live score updates, and direct athlete-fan interaction in the U.S.

What is a 'media rights deal' in sports marketing?

Answer: An agreement allowing a broadcaster to air games in exchange for rights fees

A media rights deal grants a TV, radio, or streaming network the exclusive right to broadcast games in exchange for substantial fees paid to leagues or teams.

What does ROI stand for in sports and entertainment marketing?

Answer: Return on Investment

ROI (Return on Investment) measures the profitability of a marketing campaign by comparing the net gain to the cost of the investment.