CWA Implementation & Configuration 5

Question 1

Which scope applies a custom dimension value to every hit in a session?

Accepted Answer

Session scope

Answer

Session scope persists a value across all hits of the session.

Question 2

What does excluding known bots and spiders do?

Accepted Answer

Removes non-human traffic from reports

Answer

Bot filtering keeps automated traffic from inflating metrics.

Question 3

Why implement e-commerce tracking with a data layer instead of scraping page text?

Accepted Answer

It is more reliable and not broken by design changes

Answer

Structured data layer values survive front-end redesigns that break DOM scraping.

Question 4

What is the recommended approach for managing who can edit a tag manager container?

Accepted Answer

Least-privilege user permissions with approval workflows

Answer

Granular roles and approvals reduce the risk of accidental or unauthorized changes.

Question 5

What is a common impact of ad blockers on web analytics?

Accepted Answer

Some visits and events are not recorded

Answer

Blockers can prevent analytics scripts from loading, causing undercounting.

CWA - Certified Web Analyst Practice Test