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Certified Web Analyst (CWA) VIP Practice Exam
CWA — The Certified Web Analyst (CWA) designation is a professional certification in digital and web analytics, associated with industry bodies such as the Digital Analytics Association (DAA) and market-facing training programs including Market Motive; the exam tests practical knowledge across data collection, metrics interpretation, attribution, testing, and compliance domains.
29
Questions
90m
Time Limit
70.00%
To Pass
Question 1 of 29👑 VIP
Your e-commerce client's monthly report shows a 22% increase in sessions but a simultaneous 18% decrease in e-commerce conversion rate. The revenue figure is nearly flat. A stakeholder claims 'traffic quality has deteriorated.' Before drawing that conclusion, which analytical step should you perform first?
Questions 2–29 and full explanations are VIP-exclusive.