CWA Implementation & Configuration 4

Question 1

Under privacy regulations like GDPR, what should happen to analytics tags before a user gives consent?

Accepted Answer

Tags requiring consent should be blocked until consent is granted

Answer

Consent mode or trigger gating prevents non-essential tracking before opt-in.

Question 2

What does IP anonymization do?

Accepted Answer

Masks the last portion of a visitor's IP address before storage

Answer

It truncates the IP so individual users are harder to identify.

Question 3

Why is a raw, unfiltered data view/property commonly kept in a setup?

Accepted Answer

As a backup in case a filter is misconfigured

Answer

Filters are often irreversible on stored data, so a raw copy protects against mistakes.

Question 4

What is the purpose of a custom dimension?

Accepted Answer

To attach business-specific attributes to hits, sessions, or users

Answer

Custom dimensions add business context not captured by default fields.

Question 5

A goal is set up as a destination URL '/thank-you' but counts far too many conversions. What is a likely cause?

Accepted Answer

Users reload the thank-you page or it is reachable directly

Answer

Reloads and direct access to the destination page can inflate conversions.

CWA - Certified Web Analyst Practice Test