CWA Implementation & Configuration 2

Question 1

Which UTM parameter is required for Google Analytics to attribute a campaign visit reliably?

Accepted Answer

utm_source

Answer

utm_source identifies the traffic origin and is the core required parameter for campaign tagging.

Question 2

Why should internal links on a website NOT be tagged with UTM parameters?

Accepted Answer

They start a new session and overwrite the original traffic source

Answer

Internal UTM tags can reset the session and overwrite the true acquisition source.

Question 3

What is the main purpose of a data layer in a tag management implementation?

Accepted Answer

To provide a structured, site-controlled data object that tags can read

Answer

A data layer decouples tracking from page markup by exposing structured data to the tag manager.

Question 4

A tag fires on every page instead of only the checkout confirmation page. What is the most likely cause?

Accepted Answer

The trigger lacks a page-specific condition

Answer

A trigger without a URL or event condition matches all pages.

Question 5

What does a first-party cookie set by the site's own domain help most with, compared to third-party cookies?

Accepted Answer

Greater persistence and fewer blocking issues in browsers

Answer

First-party cookies are less likely to be blocked and deleted by browsers.

CWA - Certified Web Analyst Practice Test