Web Analytics Tools & Data Collection Flashcards

In GA4, which of these is NOT one of the standard event categories?

Answer: Hardcoded cookie events

GA4 events are automatically collected, enhanced measurement, recommended or custom; there is no 'hardcoded cookie' category.

You send a custom event parameter to GA4 and want to use it as a dimension in standard reports. What must you do?

Answer: Register it as a custom dimension in the property

Custom event parameters must be registered as custom dimensions (or metrics) before they appear in standard reports.

A user property in GA4 differs from an event parameter because it is what?

Answer: Scoped to the user and applies across their events

User properties describe the user (e.g., membership tier) and persist across events, whereas parameters describe a single event.

What is the GA4 Measurement Protocol used for?

Answer: Sending events to GA4 directly from a server or other non-browser source

The Measurement Protocol lets you send events over HTTP, using a measurement ID and API secret, to supplement client-side collection.

What does a GA4 web data stream Measurement ID typically look like?

Answer: A string beginning with G-

GA4 web streams use IDs in the format G-XXXXXXXXXX, unlike the old UA- property IDs.

In current GA4 terminology, what are 'key events'?

Answer: Events you mark as especially important to your business, formerly called conversions

GA4 renamed conversions to key events: events flagged as significant to business goals.

Which feature gives analysts access to raw, event-level GA4 data for custom SQL analysis?

Answer: BigQuery export

The BigQuery link exports unsampled event-level data to a warehouse where it can be queried with SQL.