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Troubleshooting & Problem Resolution Flashcards

7 cards from real CWA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Troubleshooting & Problem Resolution flashcards as text

  1. Direct traffic suddenly spikes after a site migration to HTTPS, while referral traffic from partner sites drops. What is the most likely cause?

    Answer: Referrer information is lost on HTTP-to-HTTPS redirects or insecure links

    Referrer data is stripped when traffic passes from HTTPS to HTTP or through certain redirects, so sessions fall into Direct.

  2. Your own domain appears as a top referral source in reports. What is the standard fix?

    Answer: Add the domain to the referral exclusion list

    Adding your domain to the referral exclusion list stops self-referrals from starting new sessions.

  3. Pageviews are exactly double what server logs suggest on one template. What should you check first?

    Answer: Whether the tracking tag fires twice on that template

    Duplicate tag implementation, such as hardcoded code plus a tag manager tag, doubles hits.

  4. Bounce rate on a single-page article is near 100% but users clearly scroll and read. Which fix best reflects true engagement?

    Answer: Add engagement events such as scroll depth or timers

    Without extra interaction events, single-page visits register as bounces regardless of reading behavior.

  5. A conversion goal reports zero completions after a checkout redesign, though sales continue. What is the most probable cause?

    Answer: The thank-you page URL or event trigger changed and no longer matches the goal

    Goals tied to a URL or event break when the redesign alters that URL or trigger.

  6. Reports show a sudden surge of sessions from one unfamiliar country with 100% bounce and 0-second duration. What is the best response?

    Answer: Identify it as likely bot traffic and filter it via IP, hostname or bot filtering

    Zero-duration, fully bouncing geographic spikes are classic signs of non-human traffic that should be excluded.

  7. Which tool lets you verify in real time whether a tag fires on a page before publishing?

    Answer: Tag manager preview/debug mode

    Preview and debug mode shows which tags fire, and with what data, on each page or event.

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