Project Planning & Deployment Flashcards

What is a key benefit of defining a naming convention for events and variables?

Answer: It makes reports consistent and easier to maintain across teams

Consistent names prevent duplicates and confusion as implementations scale.

When estimating an analytics project timeline, which factor is most often underestimated?

Answer: Time for QA and stakeholder reviews

Testing, fixes and approvals typically take longer than coding the tags.

What does a tag audit primarily identify?

Answer: Existing tags, their purpose, duplicates and outdated or broken implementations

An audit inventories current tracking so gaps and redundancies can be addressed.

Which situation calls for a change-management process in analytics governance?

Answer: Modifying a production tag that feeds executive KPIs

Changes to production tracking need review and approval to protect data integrity.

Why are separate analytics properties or views for test and production data recommended?

Answer: To keep test traffic from contaminating production metrics

Isolation ensures QA hits do not distort real business reporting.

What is the best way to handle single-page application (SPA) pageview tracking during deployment planning?

Answer: Plan custom virtual pageview events triggered on route or history changes

SPAs do not reload pages, so virtual pageviews must be explicitly implemented.

Which deliverable best communicates data collection progress to non-technical stakeholders?

Answer: A status report with milestones, risks and validated KPIs

Stakeholders need clear progress, risk and outcome information rather than technical artifacts.