Project Planning & Deployment Flashcards

Which document should be completed first when starting a web analytics implementation project?

Answer: Business requirements document tied to measurable objectives

Business requirements define what must be measured, which drives every later technical decision.

What is the main purpose of a solution design reference (SDR)?

Answer: To document every variable, event and value to be collected and where it is populated

An SDR is the blueprint that maps business questions to the data points and implementation specifics.

Why is a staging or development environment used before deploying tags to production?

Answer: To test tags without polluting live reporting data

Testing outside production prevents bad or duplicate data from entering live reports.

Which stakeholder group is most essential for supplying the data layer values on a site?

Answer: Front-end and back-end developers

Developers must populate the data layer from page and application logic.

A project plan lists a phased rollout, starting with the checkout funnel. What is the best justification?

Answer: It prioritizes the highest business-value data first

Prioritizing by business value delivers usable insights earlier and reduces risk.

What does a RACI matrix clarify in an analytics project?

Answer: Who is Responsible, Accountable, Consulted and Informed for each task

RACI assigns roles and ownership to prevent gaps and overlap in responsibilities.

Which risk is most associated with skipping a tagging specification before development?

Answer: Inconsistent naming and missing data across pages

Without a spec, implementers guess, producing inconsistent and incomplete tracking.