Privacy & Ethical Considerations Flashcards

What does the data minimization principle require?

Answer: Collecting only the data that is adequate and necessary for a stated purpose

Data minimization limits collection to what is needed for the declared purpose.

Which cookie banner design is considered a 'dark pattern'?

Answer: Making 'Reject all' far harder to find than 'Accept all'

Asymmetric choices nudge users into consent and undermine valid consent.

An analyst wants to reuse data collected for order fulfillment to build ad-targeting audiences. Which principle is most at risk?

Answer: Purpose limitation

Data should not be used for new purposes incompatible with those disclosed at collection.

Which A/B testing practice raises the most serious ethical concern?

Answer: Deceptively manipulating vulnerable users in a sensitive context without transparency

Manipulative experiments on vulnerable users without transparency or oversight cross an ethical line.

A segmentation analysis inadvertently reveals users' likely health conditions. What is the best response?

Answer: Treat it as sensitive data, limit use and review legal basis

Inferred health data is special-category data requiring strict safeguards and often explicit consent.

What should an analyst do to reduce algorithmic bias in a predictive audience model?

Answer: Audit training data and outcomes for skew across groups

Auditing data and results across groups is how bias is detected and corrected.

A site links user activity across devices via login. What does ethical practice require?

Answer: Disclosing it in the privacy policy and honoring user choices

Cross-device tracking must be transparent and respect consent and opt-out choices.