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Privacy & Ethical Considerations Flashcards

7 cards from real CWA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Privacy & Ethical Considerations flashcards as text

  1. A team hashes visitors' email addresses with SHA-256 before sending them to an analytics tool. How is this data regarded under GDPR?

    Answer: Still personal data, since it is only pseudonymized

    Hashed identifiers can be matched back to individuals, so they remain pseudonymous personal data.

  2. Page URLs sometimes contain email addresses in query strings. What is the best practice?

    Answer: Redact or strip them before they are collected

    Removing PII from URLs at collection prevents it from ever reaching the analytics platform.

  3. In Google consent mode, what happens when a user denies analytics_storage?

    Answer: Tags send cookieless pings without persistent identifiers

    Denied consent restricts cookie use and sends limited, cookieless signals instead.

  4. What is the best principle for configuring data retention in an analytics platform?

    Answer: Set the shortest period that still meets documented business needs

    Storage limitation means keeping user-level data no longer than necessary.

  5. How does GA4 handle visitor IP addresses?

    Answer: It does not log or store IP addresses

    GA4 uses IP addresses for geolocation at collection but does not log or store them.

  6. What is a key privacy benefit of server-side tagging?

    Answer: Greater control over what data is forwarded to third-party vendors

    A server container lets you filter, redact or block fields before sending them to vendors, though consent is still required.

  7. How does Safari's Intelligent Tracking Prevention (ITP) affect analytics?

    Answer: It caps the lifetime of many client-side cookies, shortening visitor recognition

    ITP limits script-set cookie lifetimes, so returning Safari users may be counted as new.

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