Implementation & Configuration Flashcards

Which scope applies a custom dimension value to every hit in a session?

Answer: Session scope

Session scope persists a value across all hits of the session.

What does excluding known bots and spiders do?

Answer: Removes non-human traffic from reports

Bot filtering keeps automated traffic from inflating metrics.

Why implement e-commerce tracking with a data layer instead of scraping page text?

Answer: It is more reliable and not broken by design changes

Structured data layer values survive front-end redesigns that break DOM scraping.

What is the recommended approach for managing who can edit a tag manager container?

Answer: Least-privilege user permissions with approval workflows

Granular roles and approvals reduce the risk of accidental or unauthorized changes.

What is a common impact of ad blockers on web analytics?

Answer: Some visits and events are not recorded

Blockers can prevent analytics scripts from loading, causing undercounting.

When should a version note be added in a tag manager?

Answer: Each time a container version is published, describing changes

Version notes provide a change history that aids debugging and rollback.

What does a data retention setting control?

Answer: How long user-level and event-level data is stored

Retention defines the period after which granular user data is deleted.