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Implementation & Configuration Flashcards

7 cards from real CWA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Implementation & Configuration flashcards as text

  1. Under privacy regulations like GDPR, what should happen to analytics tags before a user gives consent?

    Answer: Tags requiring consent should be blocked until consent is granted

    Consent mode or trigger gating prevents non-essential tracking before opt-in.

  2. What does IP anonymization do?

    Answer: Masks the last portion of a visitor's IP address before storage

    It truncates the IP so individual users are harder to identify.

  3. Why is a raw, unfiltered data view/property commonly kept in a setup?

    Answer: As a backup in case a filter is misconfigured

    Filters are often irreversible on stored data, so a raw copy protects against mistakes.

  4. What is the purpose of a custom dimension?

    Answer: To attach business-specific attributes to hits, sessions, or users

    Custom dimensions add business context not captured by default fields.

  5. A goal is set up as a destination URL '/thank-you' but counts far too many conversions. What is a likely cause?

    Answer: Users reload the thank-you page or it is reachable directly

    Reloads and direct access to the destination page can inflate conversions.

  6. What is the best way to confirm a tag is sending data in real time?

    Answer: Use real-time reports together with browser debugging tools

    Real-time reports and network/debug tools verify hits as they occur.

  7. What does data sampling typically indicate?

    Answer: Reports are based on a subset of data due to volume limits

    Sampling applies analysis to a portion of data when queries exceed limits.

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