Implementation & Configuration Flashcards

When tracking a single user journey across two owned domains, what must be configured?

Answer: Cross-domain tracking so the client ID is passed between domains

Cross-domain tracking passes the identifier so one visit isn't split into two sessions.

Why is a referral exclusion list used for payment gateways?

Answer: To prevent the gateway from replacing the original source on return

Excluding the gateway stops a new referral session from stealing credit for the purchase.

Which event type best captures a PDF download in a tag manager?

Answer: A click trigger filtered to links ending in .pdf

Link-click triggers can match file extensions to track downloads.

What is the effect of setting a session timeout too short?

Answer: Single visits are split into multiple sessions

A short timeout ends sessions during normal inactivity, inflating session counts.

How should a single-page application typically report virtual pageviews?

Answer: Fire a pageview on history change events

SPAs change content without reloads, so history-change triggers send virtual pageviews.

What is a key reason to use consistent naming conventions for events and campaigns?

Answer: Reports stay clean and aggregable without fragmented values

Consistent names prevent split rows like 'Email' vs 'email' in reports.

Which configuration documents what is tracked, how, and why for later audits?

Answer: A measurement plan / tracking specification

A measurement plan or tracking spec records requirements and implementation details.