Documentation & Best Practices Flashcards

Which documentation helps demonstrate privacy compliance for analytics?

Answer: A record of data collected, purposes, retention, and consent handling

Compliance relies on documenting what is collected, why, and how consent is handled.

What is the best way to prevent personally identifiable information (PII) from entering analytics?

Answer: Document prohibited data and review implementations and URLs for PII

Clear policies plus regular audits stop PII from being sent to analytics tools.

A new analyst joins the team. Which document speeds onboarding most?

Answer: Up-to-date tracking plan and data dictionary

Current tracking and definition docs explain what data exists and what it means.

Why should documentation have a designated owner and review schedule?

Answer: To keep it accurate as tracking evolves

Without ownership, documentation becomes outdated and misleading.

Which best describes a good report annotation practice for stakeholders?

Answer: Include definitions, date range, segments, and caveats

Clear context and caveats make reports trustworthy and repeatable.

What is the purpose of a naming convention for tags, triggers, and variables in a tag manager?

Answer: Make containers easier to navigate and audit

Consistent names make large containers understandable and maintainable.

Before deleting a tag from a production container, what is the best practice?

Answer: Confirm its purpose and dependencies in documentation, then record the removal

Checking dependencies and logging the removal prevents broken reports and lost context.