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Data Management & Integration Flashcards

7 cards from real CWA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Data Management & Integration flashcards as text

  1. What is the main purpose of an internal traffic filter?

    Answer: To exclude employee and test visits from reporting

    Internal filters keep company traffic from inflating metrics.

  2. Self-referrals in reports most commonly indicate which problem?

    Answer: Missing or incorrect cross-domain tracking

    When sessions break across your own domains, your own domain appears as a referrer.

  3. What does data governance primarily define?

    Answer: Policies for data ownership, quality, access, and compliance

    Governance establishes rules and responsibilities for managing data.

  4. An email address is found in a page URL being sent to your analytics tool. What is the correct response?

    Answer: Stop collecting it and purge or redact it, since it is PII

    Sending PII to analytics typically violates vendor terms and privacy laws, so it must be removed.

  5. What does a consent mode implementation do?

    Answer: Adjusts tag behavior based on the user's consent choices

    Consent mode changes how tags store data and fire depending on consent status.

  6. How can duplicate purchase events from page refreshes be prevented?

    Answer: Use a unique transaction ID so repeats are deduplicated

    Analytics tools ignore repeated transactions with the same ID.

  7. What does the data retention setting control?

    Answer: How long user-level and event-level data is stored before deletion

    Retention defines how long granular data remains available for exploration.

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  1. wpicert.org — Eligibility, passing score, retake policy, test delivery, exam format, score validity · verified Nov 2026