CWA User Behavior Analysis & UX Metrics Flashcards

What is 'cohort analysis' in web analytics?

Answer: Grouping users by a shared characteristic or experience within a defined time period to track behavior over time

Cohort analysis groups users who share a common experience (e.g., first visit date) and tracks how their behavior changes over time, revealing retention and engagement patterns.

What does a 'user flow' visualization show in analytics?

Answer: The paths users take through a website from their entry point to their exit

User flow diagrams map the sequence of pages and actions users take from landing on the site through to their final exit, revealing navigation patterns and drop-off points.

How does 'exit rate' differ from 'bounce rate'?

Answer: Exit rate measures leaving from any page after a multi-page session; bounce rate measures single-page sessions with no further interaction

Bounce rate applies only to sessions where the user viewed just one page and left; exit rate applies to any page a user leaves from, regardless of how many pages they visited.

What is 'user segmentation' in behavioral analysis?

Answer: Grouping users based on shared behaviors, demographics, or characteristics for targeted analysis

User segmentation allows analysts to compare behavior patterns across distinct groups, enabling more targeted optimization decisions and personalized experiences.

What does 'attention map' data reveal about user behavior?

Answer: Where users concentrate their visual focus and attention on a page

Attention maps, often generated from eye-tracking studies or mouse movement analysis, reveal which page zones receive the most user focus, guiding content placement decisions.

What does 'micro-interaction' analysis focus on in UX analytics?

Answer: Detailed examination of small, specific user interactions like hover states, button animations, or form field focus events

Micro-interaction analysis examines how users respond to small UI feedback moments, which collectively shape the overall perception of a product's polish and usability.