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Automation & Scripting Flashcards

7 cards from real CWA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Automation & Scripting flashcards as text

  1. What is the main benefit of GA4 custom insights and anomaly alerts for analysts?

    Answer: They notify you of unusual metric changes automatically

    Custom insights monitor metrics and alert when conditions or anomalies occur.

  2. In Apps Script, which service makes HTTP requests to external APIs?

    Answer: UrlFetchApp

    UrlFetchApp.fetch sends HTTP requests to external endpoints.

  3. Why should a data pipeline be idempotent?

    Answer: Re-running it doesn't create duplicate or inconsistent data

    Idempotent jobs can be safely retried or backfilled with the same end result.

  4. Which practice best automates consistent campaign tagging across a team?

    Answer: A UTM builder with enforced lowercase naming conventions

    Standardized, validated UTM generation prevents fragmented channel data.

  5. Which regular expression matches any URL path beginning with /blog/?

    Answer: ^/blog/.*

    ^ anchors at the start and .* matches any trailing characters.

  6. Which tool class is best suited to automatically crawl pages and verify tags fire correctly?

    Answer: A headless browser such as Puppeteer or Playwright

    Headless browsers load pages like a user and can inspect network requests and dataLayer.

  7. Where should API credentials used by an analytics script be stored?

    Answer: In environment variables or a secret manager

    Secrets belong in secure storage so they aren't exposed through code or version control.

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  1. wpicert.org — Eligibility, passing score, retake policy, test delivery, exam format, score validity · verified Nov 2026