Automation & Scripting Flashcards

What can the Google Tag Manager API be used to automate?

Answer: Creating and updating tags, triggers and variables across containers

The GTM API manages container resources such as tags, triggers, variables and versions.

What must a GTM Custom JavaScript variable do to work correctly?

Answer: Be an anonymous function that returns a value

Custom JavaScript variables are written as function() { return ...; } and must return a value.

Which dataLayer push will fire a Custom Event trigger named 'form_submit'?

Answer: dataLayer.push({event:'form_submit'})

Custom Event triggers match the value of the 'event' key in a dataLayer push.

Where does a server-side GTM container typically run?

Answer: On a cloud server such as Cloud Run or App Engine

Server containers are hosted on a server environment, commonly Google Cloud Run.

Using the GTM API, what must you do before you can publish changes from a workspace?

Answer: Create a container version

Workspace changes are turned into a version, which is then published.

Which GTM trigger condition operator best matches many similar URL paths such as /blog/2024 and /blog/2025?

Answer: matches RegEx

A regular expression matches a pattern across many values with one condition.

Which GTM variable type maps input values to output values, e.g. page paths to content groups?

Answer: Lookup Table

A Lookup Table returns a defined output for each matching input value.