CTC Customer Needs Assessment 2

Question 1

A client says they want a 'relaxing vacation' but hasn't specified a destination. What should a CTC consultant do first?

Accepted Answer

Ask probing questions about what 'relaxing' means to them

Answer

Probing questions uncover the client's personal definition of relaxation, which varies widely among travelers.

Question 2

Which technique helps a travel consultant identify unstated customer needs?

Accepted Answer

Active listening and observing emotional cues during conversation

Answer

Active listening and observing emotional cues reveal desires the client may not explicitly verbalize.

Question 3

A couple mentions they have a 10-year anniversary trip planned. What additional need should a consultant anticipate?

Accepted Answer

They may want romantic upgrades, special amenities, or memorable experiences

Answer

Anniversary trips often carry emotional significance, so clients typically want romantic touches and special recognition.

Question 4

A client is traveling with a 3-year-old for the first time. Which need should a consultant prioritize identifying?

Accepted Answer

Flight duration, child-friendly accommodations, and family activity availability

Answer

First-time family travel with a toddler requires assessing logistics that directly affect comfort and safety for the child.

Question 5

When a client provides conflicting information—saying they want luxury but also expressing a tight budget—what is the best approach?

Accepted Answer

Gently clarify priorities to understand which factor matters most

Answer

Clarifying which priority takes precedence helps the consultant craft a realistic and satisfying itinerary.

(CTC) Certified Travel Consultant Practice Test