Read the following passage and answer the question below:
'Annual staff performance reviews are critical for both employee development and organizational success.
These reviews provide a structured opportunity for managers and employees to discuss achievements, identify areas for improvement, and set goals for the coming year.
A well-executed review process can boost morale, increase productivity, and ensure that individual contributions are aligned with the company's strategic objectives.
However, for the process to be effective, it must be conducted fairly, consistently, and transparently across all departments.'
Based on the passage, which of the following is the primary purpose of annual staff performance reviews?