CSR CSR and Consumer Behavior

Question 1

Which term describes consumers who deliberately choose products from companies with strong CSR records?

Accepted Answer

Conscious consumers

Answer

Conscious consumers make purchasing decisions based partly on a company's social, environmental, and ethical performance rather than price and quality alone.

Question 2

According to research, how does strong CSR performance typically affect consumer brand loyalty?

Accepted Answer

It tends to increase loyalty, especially among younger demographics

Answer

Studies consistently show that strong CSR performance increases consumer trust and brand loyalty, particularly among millennials and Gen Z consumers.

Question 3

What is 'cause-related marketing' in a CSR context?

Accepted Answer

Linking product sales to a charitable cause or social issue

Answer

Cause-related marketing ties the purchase of a product to a donation or benefit to a social cause, combining commercial objectives with social impact.

Question 4

Which phenomenon occurs when consumers punish brands they perceive as engaging in CSR hypocrisy?

Accepted Answer

Greenwash backlash

Answer

Greenwash backlash occurs when consumers discover that a company's CSR claims are exaggerated or false, leading to damaged brand reputation and consumer boycotts.

Question 5

What does research suggest about the relationship between CSR and consumer purchase intention?

Accepted Answer

Positive CSR perceptions generally increase consumers' likelihood to purchase from that company

Answer

Research consistently shows that favorable CSR perceptions positively influence consumer purchase intention, particularly when company values align with consumer values.

CSR - Corporate Social Responsibility Practice Test

CSR - Corporate Social Responsibility Practice Test

CSR CSR and Consumer Behavior