CSR CSR and Consumer Behavior

Question 1

Which term describes consumers who deliberately choose products from companies with strong CSR records?

Accepted Answer

Conscious consumers

Answer

Ethical investors

Answer

Stakeholder shoppers

Answer

Impact buyers

Question 2

According to research, how does strong CSR performance typically affect consumer brand loyalty?

Accepted Answer

It tends to increase loyalty, especially among younger demographics

Answer

It has no measurable effect on loyalty

Answer

It reduces loyalty by raising product prices

Answer

It only affects loyalty in luxury goods markets

Question 3

What is 'cause-related marketing' in a CSR context?

Accepted Answer

Linking product sales to a charitable cause or social issue

Answer

Marketing campaigns that highlight company financial results

Answer

Advertising campaigns funded by government grants

Answer

Marketing materials that explain regulatory compliance

Question 4

Which phenomenon occurs when consumers punish brands they perceive as engaging in CSR hypocrisy?

Accepted Answer

Greenwash backlash

Answer

Ethical dissonance

Answer

Brand erosion

Answer

Value misalignment penalty

Question 5

What does research suggest about the relationship between CSR and consumer purchase intention?

Accepted Answer

Positive CSR perceptions generally increase consumers' likelihood to purchase from that company

Answer

CSR has no influence on whether consumers intend to buy a product

Answer

CSR perceptions only affect purchase intent in developing markets

Answer

Only environmental CSR (not social) influences purchase intention

Question 6

What is the 'attitude-behavior gap' in ethical consumption?

Accepted Answer

The disconnect between consumers' stated values and their actual purchasing behavior

Answer

The difference between a company's stated CSR policy and its actual practices

Answer

The gap between corporate sustainability goals and consumer expectations

Answer

The difference between advertised and actual product sustainability