CSR CSR and Consumer Behavior 2

Question 1

What is 'consumer skepticism' in the context of CSR communications?

Accepted Answer

When consumers doubt the authenticity or motives behind a company's CSR claims

Answer

Consumer skepticism about CSR occurs when people question whether a company's social responsibility efforts are genuine or primarily a marketing and public relations tactic.

Question 2

Which factor most strongly increases consumer trust in a company's CSR claims?

Accepted Answer

Third-party verification or certification of CSR activities

Answer

Third-party verification, such as B Corp certification or independent audit, significantly increases consumer trust in CSR claims by providing credible external validation.

Question 3

How does CSR affect consumer willingness to pay a price premium?

Accepted Answer

Strong CSR reputations can lead consumers to pay more for products

Answer

Studies show that consumers often accept higher prices from companies with strong CSR reputations, viewing the premium as supporting social and environmental values they care about.

Question 4

What is a 'brand CSR association'?

Accepted Answer

The mental link consumers make between a brand and its social responsibility attributes

Answer

Brand CSR associations are the perceptions and mental connections consumers hold about a company's commitment to social and environmental responsibility, shaping overall brand image.

Question 5

Which consumer segment is most likely to research a company's CSR practices before making a purchase?

Accepted Answer

Millennials and Gen Z consumers

Answer

Research consistently shows millennials and Gen Z are the most likely demographic to research companies' CSR records and factor them significantly into purchasing decisions.

CSR - Corporate Social Responsibility Practice Test

CSR - Corporate Social Responsibility Practice Test

CSR CSR and Consumer Behavior 2