CSM Competitive Analysis & Market Intelligence

Question 1

Which framework analyzes a firm's competitive environment by examining suppliers, buyers, substitutes, new entrants, and rivalry?

Accepted Answer

Porter's Five Forces

Answer

SWOT Analysis

Answer

PESTEL Analysis

Answer

Value Chain Analysis

Question 2

A company monitors competitors' pricing, product launches, and marketing campaigns on an ongoing basis. This practice is best described as:

Accepted Answer

Competitive intelligence

Answer

Benchmarking

Answer

Environmental scanning

Answer

Market segmentation

Question 3

In Porter's Five Forces, 'threat of new entrants' is LOW when:

Accepted Answer

Existing brands have strong loyalty and high capital requirements exist

Answer

Switching costs for buyers are low

Answer

Products in the industry are undifferentiated

Answer

Distribution channels are fragmented

Question 4

Which competitive strategy concept describes a firm's unique set of activities that deliver value differently from rivals, making it difficult to imitate?

Accepted Answer

Competitive positioning

Answer

Core competency

Answer

Strategic fit

Answer

Strategic group mapping

Question 5

A strategic group map is primarily used to:

Accepted Answer

Visualize clusters of firms with similar strategies within an industry

Answer

Track employee performance across departments

Answer

Plot product life cycle stages

Answer

Assess supply chain efficiency

Question 6

When a competitor's product captures market share by offering comparable quality at a significantly lower price, this is an example of:

Accepted Answer

Cost leadership threat

Answer

Differentiation attack

Answer

Flanking strategy

Answer

Blue ocean strategy

Question 7

Which tool analyzes a firm's internal activities—such as inbound logistics, operations, and marketing—to identify sources of competitive advantage?

Accepted Answer

Value Chain Analysis

Answer

BCG Matrix

Answer

Ansoff Matrix

Answer

PESTEL Analysis