CSE Ethics & Compliance in Sales 3

Question 1

The ethical obligation of a sales professional to act in the best interest of the customer, even when it conflicts with short-term sales goals, is known as:

Accepted Answer

Consultative selling ethics

Answer

Consultative selling ethics requires prioritizing the customer's genuine needs over immediate sales targets, building trust and long-term loyalty.

Question 2

Which of the following practices would MOST likely violate the CAN-SPAM Act?

Accepted Answer

Failing to include an unsubscribe mechanism in commercial emails

Answer

The CAN-SPAM Act requires all commercial emails to include a clear and conspicuous mechanism for recipients to opt out of future messages.

Question 3

Predatory pricing, where a company intentionally prices products below cost to eliminate competition, is primarily regulated under:

Accepted Answer

The Federal Trade Commission Act and antitrust laws

Answer

Predatory pricing schemes that harm competition are addressed under the FTC Act and broader antitrust laws designed to protect competitive markets.

Question 4

When a sales executive discovers that a recently signed contract contains terms that were misrepresented to the client, the MOST ethical course of action is to:

Accepted Answer

Immediately disclose the error to the client and work to correct the contract terms

Answer

Immediate disclosure and correction of misrepresented terms upholds ethical standards, maintains client trust, and reduces legal exposure from fraudulent misrepresentation claims.

Question 5

Social media ethics in sales requires that sales professionals:

Accepted Answer

Maintain honesty, respect confidentiality, and disclose affiliations when promoting products

Answer

Ethical social media selling requires transparency about affiliations, honesty in content, and strict protection of confidential customer information.

CSE - Certified Sales Executive Practice Test

CSE - Certified Sales Executive Practice Test

CSE Ethics & Compliance in Sales 3