CRP Crisis Communication & Management 2

Question 1

During a crisis, what is the primary purpose of a Joint Information Center (JIC)?

Accepted Answer

To provide a single coordinated source of public information

Answer

A JIC consolidates public information functions from multiple agencies into one coordinated messaging source.

Question 2

Which communication principle states that organizations should acknowledge uncertainty rather than speculate during early crisis stages?

Accepted Answer

Tell it all, tell it fast, tell it truthfully

Answer

The 'tell it all, tell it fast, tell it truthfully' principle encourages candor including admitting what is not yet known.

Question 3

A 'dark site' in crisis communication refers to:

Accepted Answer

A pre-built website activated when a crisis occurs

Answer

A dark site is a pre-prepared, dormant website loaded with holding statements that goes live immediately upon a crisis.

Question 4

What does 'bridging' mean in crisis spokesperson training?

Accepted Answer

Transitioning from a difficult question to a key message

Answer

Bridging is a media-training technique where the spokesperson acknowledges a question and pivots to a prepared key message.

Question 5

Under the CERC (Crisis and Emergency Risk Communication) model, which phase focuses on helping people cope with loss and recovery?

Accepted Answer

Resolution phase

Answer

The resolution phase in CERC addresses rebuilding, long-term recovery, and helping affected populations cope with aftermath.

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