CRP Crisis Communication & Management 2 — Questions and Answers
Question 1: During a crisis, what is the primary purpose of a Joint Information Center (JIC)?
- To coordinate law enforcement response across agencies
- To provide a single coordinated source of public information (Correct answer)
- To manage financial resources during the incident
- To store backup communication equipment
Correct answer: To provide a single coordinated source of public information
A JIC consolidates public information functions from multiple agencies into one coordinated messaging source.
Question 2: Which communication principle states that organizations should acknowledge uncertainty rather than speculate during early crisis stages?
- Transparency doctrine
- Honest uncertainty principle
- Tell it all, tell it fast, tell it truthfully (Correct answer)
- Responsible restraint
Correct answer: Tell it all, tell it fast, tell it truthfully
The 'tell it all, tell it fast, tell it truthfully' principle encourages candor including admitting what is not yet known.
Question 3: A 'dark site' in crisis communication refers to:
- A classified government information portal
- A pre-built website activated when a crisis occurs (Correct answer)
- Social media accounts restricted to internal staff
- An emergency broadcast channel on cable television
Correct answer: A pre-built website activated when a crisis occurs
A dark site is a pre-prepared, dormant website loaded with holding statements that goes live immediately upon a crisis.
Question 4: What does 'bridging' mean in crisis spokesperson training?
- Connecting multiple media outlets simultaneously
- Transitioning from a difficult question to a key message (Correct answer)
- Building rapport with journalists before a press conference
- Linking two separate crisis events in a statement
Correct answer: Transitioning from a difficult question to a key message
Bridging is a media-training technique where the spokesperson acknowledges a question and pivots to a prepared key message.
Question 5: Under the CERC (Crisis and Emergency Risk Communication) model, which phase focuses on helping people cope with loss and recovery?
- Initial phase
- Maintenance phase
- Resolution phase (Correct answer)
- Evaluation phase
Correct answer: Resolution phase
The resolution phase in CERC addresses rebuilding, long-term recovery, and helping affected populations cope with aftermath.
Question 6: Which stakeholder group typically requires the MOST technical and detailed crisis communication?
- General public
- News media
- Regulators and government agencies (Correct answer)
- Social media influencers
Correct answer: Regulators and government agencies
Regulators and government agencies require detailed, technically accurate crisis information to fulfill their oversight responsibilities.
Question 7: What is 'rumor control' in the context of crisis communication?
- Suppressing negative media coverage
- Proactively monitoring and correcting false information (Correct answer)
- Limiting employee access to social media during incidents
- Delegating all media inquiries to legal counsel
Correct answer: Proactively monitoring and correcting false information
Rumor control involves actively monitoring misinformation and issuing corrections to prevent false narratives from spreading.
CRP Crisis Communication & Management 2
During a crisis, what is the primary purpose of a Joint Information Center (JIC)?