Crisis Communication & Management Flashcards

During a crisis, what is the primary purpose of a Joint Information Center (JIC)?

Answer: To provide a single coordinated source of public information

A JIC consolidates public information functions from multiple agencies into one coordinated messaging source.

Which communication principle states that organizations should acknowledge uncertainty rather than speculate during early crisis stages?

Answer: Tell it all, tell it fast, tell it truthfully

The 'tell it all, tell it fast, tell it truthfully' principle encourages candor including admitting what is not yet known.

A 'dark site' in crisis communication refers to:

Answer: A pre-built website activated when a crisis occurs

A dark site is a pre-prepared, dormant website loaded with holding statements that goes live immediately upon a crisis.

What does 'bridging' mean in crisis spokesperson training?

Answer: Transitioning from a difficult question to a key message

Bridging is a media-training technique where the spokesperson acknowledges a question and pivots to a prepared key message.

Under the CERC (Crisis and Emergency Risk Communication) model, which phase focuses on helping people cope with loss and recovery?

Answer: Resolution phase

The resolution phase in CERC addresses rebuilding, long-term recovery, and helping affected populations cope with aftermath.

Which stakeholder group typically requires the MOST technical and detailed crisis communication?

Answer: Regulators and government agencies

Regulators and government agencies require detailed, technically accurate crisis information to fulfill their oversight responsibilities.

What is 'rumor control' in the context of crisis communication?

Answer: Proactively monitoring and correcting false information

Rumor control involves actively monitoring misinformation and issuing corrections to prevent false narratives from spreading.