CRM CRM Marketing & Guest Experience

Question 1

Which marketing strategy involves encouraging current guests to share their dining experience on social media in exchange for a discount or free item?

Accepted Answer

User-generated content (UGC) campaign

Answer

Direct mail campaign

Answer

Radio advertising

Answer

Billboard placement

Question 2

A restaurant loyalty program that rewards guests with points for every dollar spent is primarily designed to achieve which goal?

Accepted Answer

Increase repeat visit frequency and customer lifetime value

Answer

Reduce food waste

Answer

Streamline kitchen operations

Answer

Lower labor costs

Question 3

When responding to a negative online review, a certified restaurant manager should first:

Accepted Answer

Acknowledge the guest's experience and apologize sincerely

Answer

Dispute every claim publicly

Answer

Delete the review if possible

Answer

Ignore it if the rating is only one star

Question 4

Which metric best measures the likelihood that a guest will recommend your restaurant to others?

Accepted Answer

Net Promoter Score (NPS)

Answer

Average check size

Answer

Table turn time

Answer

Food cost percentage

Question 5

Email marketing for a restaurant is most effective when messages are:

Accepted Answer

Personalized with the guest's name and relevant offers based on visit history

Answer

Sent daily to maximize visibility

Answer

Written entirely in uppercase for emphasis

Answer

Focused solely on promoting new menu items

Question 6

A restaurant manager notices that weekday lunch covers are significantly lower than weekend figures. The most strategic marketing response is to:

Accepted Answer

Launch a targeted weekday lunch promotion or prix-fixe offer for nearby businesses

Answer

Close the restaurant on weekdays

Answer

Reduce the menu to cut costs

Answer

Hire additional servers on weekends only