CPW Writing for Digital Media 2

Question 1

Which HTML element is most important for on-page SEO when writing a digital article?

Accepted Answer

<h1>

Answer

The <h1> tag signals the primary topic of the page to search engines and should contain the target keyword.

Question 2

What does 'above the fold' mean in digital content writing?

Accepted Answer

Content visible without scrolling

Answer

Above the fold refers to content visible in the browser viewport before the user scrolls, making it prime real estate for key messaging.

Question 3

When writing for a content management system (CMS), what is a 'slug'?

Accepted Answer

The URL-friendly version of a post title

Answer

A slug is the URL-safe string derived from a post's title, typically lowercase with hyphens replacing spaces.

Question 4

What is 'chunking' in the context of digital writing?

Accepted Answer

Breaking content into short, scannable sections

Answer

Chunking divides content into digestible segments using headers, bullet points, and short paragraphs to improve online readability.

Question 5

Which metric best measures how engaging a piece of digital content is relative to how many people saw it?

Accepted Answer

Engagement rate

Answer

Engagement rate calculates interactions (likes, shares, comments, clicks) divided by reach or impressions, showing content resonance.

(CPW) Certified Professional Writer Practice Test