CPW Writing for Digital Media 2

Question 1

Which HTML element is most important for on-page SEO when writing a digital article?

Accepted Answer

<h1>

Answer

<title>

Answer

Answer

<alt> attribute

Question 2

What does 'above the fold' mean in digital content writing?

Accepted Answer

Content visible without scrolling

Answer

Content in the footer

Answer

Content behind a paywall

Answer

Content loaded after page interaction

Question 3

When writing for a content management system (CMS), what is a 'slug'?

Accepted Answer

The URL-friendly version of a post title

Answer

A comment spam filter

Answer

A placeholder image

Answer

A draft status label

Question 4

What is 'chunking' in the context of digital writing?

Accepted Answer

Breaking content into short, scannable sections

Answer

Compressing images for faster load

Answer

Scheduling posts in batches

Answer

Grouping related keywords together

Question 5

Which metric best measures how engaging a piece of digital content is relative to how many people saw it?

Accepted Answer

Engagement rate

Answer

Bounce rate

Answer

Impressions

Answer

Domain authority

Question 6

What is the primary purpose of a 'lead magnet' in digital content strategy?

Accepted Answer

To capture visitor contact information in exchange for value

Answer

To attract backlinks from other websites

Answer

To rank higher on search engine results pages

Answer

To increase page load speed

Question 7

In digital writing, what does 'evergreen content' refer to?

Accepted Answer

Content that stays relevant and valuable over a long period

Answer

Content published in spring or summer

Answer

Content optimized with green-energy keywords

Answer

Content that is automatically updated by AI