CPP Web Content & SEO Proofreading 4

Question 1

A proofreader is reviewing structured data markup and finds the 'description' property contains HTML tags. What is the problem?

Accepted Answer

HTML tags in structured data values are invalid and can prevent rich results from rendering

Answer

Structured data values must be plain text; HTML markup inside JSON-LD properties is invalid and may cause validation errors.

Question 2

On a news website, an article dated 'March 3, 2024' is published on March 3rd but lists the author as 'Admin.' What should a proofreader flag for E-E-A-T purposes?

Accepted Answer

Anonymous authorship weakens expertise and trustworthiness signals

Answer

Google's E-E-A-T guidelines value identifiable, credentialed authors; 'Admin' provides no expertise or accountability signal.

Question 3

A web page has an image file named 'DSC00492.jpg' with no alt text and no surrounding caption. What dual problem does this create?

Accepted Answer

Accessibility failure for screen reader users and a missed SEO opportunity

Answer

Missing alt text prevents screen readers from describing the image and deprives search engines of contextual text to index.

Question 4

A proofreader encounters the phrase: 'We are the #1 choice amongst discerning consumers whom prefer quality.' Identify all errors.

Accepted Answer

'#1' should be spelled out; 'amongst' is non-standard in US English; 'whom' should be 'who'

Answer

In US style, '#1' should be 'number one,' 'amongst' is British, and 'who' (subject) is correct since it refers to the subject of 'prefer.'

Question 5

A service page opens with 'Welcome to our website!' followed by a generic company history. What conversion and SEO issue should a proofreader note?

Accepted Answer

The opening fails to address user intent or include a target keyword above the fold

Answer

Visitors and crawlers expect service pages to immediately address what the page offers and for whom, ideally with a primary keyword.

(CPP) Certified Professional Proofreader Practice Test

(CPP) Certified Professional Proofreader Practice Test

CPP Web Content & SEO Proofreading 4