CPP CPP Marketing & Promotion of Programs 1

Question 1

Which marketing concept focuses on understanding the specific needs and characteristics of distinct groups within a broader population to tailor program promotion?

Accepted Answer

Market segmentation

Answer

Market segmentation divides a broad audience into subgroups with shared needs so promotions can be targeted effectively.

Question 2

A recreation program planner wants to reach young adults aged 18–25. Which promotional channel is generally MOST effective for this demographic?

Accepted Answer

Social media platforms

Answer

Social media platforms have the highest engagement rates among young adults aged 18–25, making them the most effective promotional channel for that demographic.

Question 3

The 'Four Ps' of the marketing mix for recreation programs includes Product, Price, Place, and:

Accepted Answer

Promotion

Answer

The classic marketing mix consists of Product, Price, Place, and Promotion, which together guide how a program is brought to its target market.

Question 4

What is the primary purpose of a program brochure in recreation marketing?

Accepted Answer

To inform potential participants of available programs and encourage registration

Answer

A program brochure serves as a primary informational tool designed to attract and inform potential participants and drive registration.

Question 5

Which promotional strategy involves partnering with local businesses to cross-promote programs in exchange for mutual visibility?

Accepted Answer

Co-marketing or cross-promotion

Answer

Co-marketing or cross-promotion creates mutually beneficial partnerships where both the agency and local businesses gain exposure to each other's audiences.

CPP - Certified Program Planner Practice Test

CPP - Certified Program Planner Practice Test

CPP CPP Marketing & Promotion of Programs 1