CPP CPP Typography & Print Production

Question 1

What is the term for the small decorative strokes at the ends of letterforms in a typeface?

Accepted Answer

Serifs

Answer

Serifs are the small decorative strokes or feet attached to the ends of letter strokes in serif typefaces like Times New Roman.

Question 2

In typography, what does 'leading' refer to?

Accepted Answer

The vertical space between lines of text

Answer

Leading is the vertical space between lines of type, measured from one baseline to the next.

Question 3

What is 'kerning' in typography?

Accepted Answer

Adjusting spacing between specific letter pairs

Answer

Kerning is the adjustment of spacing between specific pairs of characters to improve visual appearance and readability.

Question 4

In typography, what is an 'orphan'?

Accepted Answer

The first line of a paragraph stranded alone at the bottom of a column

Answer

An orphan is the first line of a paragraph that appears alone at the bottom of a page or column, separated from the rest.

Question 5

What does 'bleed' refer to in print production?

Accepted Answer

Design elements that extend beyond the trim edge of a page

Answer

Bleed refers to design elements intentionally extended beyond the trim edge so no white border appears after the paper is cut.

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