What does the 'exploration vs. exploitation' tension describe in innovation management, as articulated by James March?
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A
The dilemma between exploring new geographic markets and exploiting existing supplier relationships
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B
The organizational challenge of simultaneously pursuing new opportunities and optimizing existing capabilities
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C
The decision between exploring customer needs through ethnographic research versus exploiting competitor weaknesses
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D
The balance between exploring digital channels and exploiting traditional brick-and-mortar retail operations