CPI Business Model Canvas & Lean Startup 2

Question 1

In the Business Model Canvas, which block describes the specific groups of people or organizations a company aims to reach and serve?

Accepted Answer

Customer Segments

Answer

Customer Segments define the different groups of people or organizations an enterprise aims to reach and serve.

Question 2

A Lean Startup uses 'validated learning' primarily to do what?

Accepted Answer

Test business assumptions with real market data

Answer

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup's present and future business prospects using real market experiments.

Question 3

Which Business Model Canvas block captures all costs incurred to operate a business model?

Accepted Answer

Cost Structure

Answer

The Cost Structure block describes all costs incurred to operate a business model, including fixed and variable costs.

Question 4

In Lean Startup methodology, what does 'pivoting' mean?

Accepted Answer

Changing strategy while staying true to the vision based on learning

Answer

A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

Question 5

What type of Business Model Canvas customer segment strategy targets a very specific, specialized market niche?

Accepted Answer

Niche Market

Answer

A Niche Market segment caters to a specific, specialized customer segment, tailoring the value proposition, distribution channels, and customer relationships to the niche's specific requirements.

(CPI) Certified Professional Innovator Practice Test

(CPI) Certified Professional Innovator Practice Test

CPI Business Model Canvas & Lean Startup 2