CPC Ethics & Legal Considerations in Communication 2

Question 1

A PR professional learns that a company spokesperson misspoke during a press conference. What is the most ethical course of action?

Accepted Answer

Issue a correction or clarification promptly

Answer

Ethical communication requires promptly correcting misinformation to maintain credibility and public trust.

Question 2

Which federal law governs the disclosure requirements for political advertising and sponsored communications?

Accepted Answer

The Bipartisan Campaign Reform Act (BCRA)

Answer

The BCRA (McCain-Feingold Act) mandates disclosure of funding sources for political advertisements and campaign communications.

Question 3

A communicator uses a competitor's trademarked slogan in a comparative advertisement. This practice is generally:

Accepted Answer

Permissible if the comparison is truthful and non-misleading

Answer

Nominative fair use allows reference to a competitor's trademark in truthful comparative advertising without infringement.

Question 4

When a public relations professional simultaneously represents two clients with competing interests, this situation is known as:

Accepted Answer

A conflict of interest

Answer

Representing clients with opposing interests creates a conflict of interest that must be disclosed and resolved to maintain ethical standards.

Question 5

The legal concept of 'right of publicity' protects an individual's:

Accepted Answer

Right to control commercial use of their name, image, or likeness

Answer

The right of publicity gives individuals control over how their identity is used for commercial purposes without consent.

(CPC) Certified Public Communicator Practice Test