CPC CPC Digital & Social Media Communication

Question 1

Which social media metric BEST measures audience engagement rather than just reach?

Accepted Answer

Engagement rate (likes, shares, comments per follower)

Answer

Total impressions

Answer

Number of followers

Answer

Page views

Question 2

The concept of 'earned media' in digital communication refers to:

Accepted Answer

Publicity gained through organic sharing, mentions, and press coverage

Answer

Paid advertising on social platforms

Answer

Content published on owned websites

Answer

Influencer marketing contracts

Question 3

In a digital crisis situation, the 'golden hour' rule for public communicators means:

Accepted Answer

Issuing an initial holding statement within the first hour to demonstrate awareness

Answer

Waiting 60 minutes before responding to ensure accuracy

Answer

Spending one hour preparing a comprehensive report

Answer

Consulting legal for exactly 60 minutes before any statement

Question 4

A social media content calendar is PRIMARILY used to:

Accepted Answer

Plan, organize, and schedule content across platforms for strategic consistency

Answer

Track competitor performance

Answer

Monitor negative comments in real time

Answer

Calculate advertising spend

Question 5

Which practice BEST describes 'social listening' in digital communication?

Accepted Answer

Tracking and analyzing online conversations about a brand, topic, or industry

Answer

Monitoring audio podcasts for brand mentions

Answer

Following key journalists on social media

Answer

Posting consistently across all social channels

Question 6

The CAN-SPAM Act primarily governs which type of digital communication in the US?

Accepted Answer

Commercial email messages

Answer

Social media advertising

Answer

Text message marketing

Answer

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