CPC Life Coaching Business & Practice Management Flashcards

What is a 'signature coaching program'?

Answer: A structured, repeatable coaching package centered on a specific transformation or result

A signature program is a coach's proprietary, packageable offer built around a consistent process that delivers a defined client outcome.

Which platform is most commonly used by life coaches to host virtual sessions?

Answer: Zoom or similar video-conferencing tools

Video conferencing platforms like Zoom are the standard for virtual coaching sessions due to their ease of use, recording capability, and broad accessibility.

What is the primary purpose of a client intake form?

Answer: To gather background information, goals, and expectations before coaching begins

An intake form allows the coach to understand the client's situation, goals, and readiness before the first official coaching session.

What does 'referral-based marketing' mean for a life coaching practice?

Answer: Growing your client base through recommendations from past or current clients

Referral-based marketing leverages word-of-mouth from satisfied clients and professional contacts to attract new business without paid advertising.

Which of the following best describes 'group coaching'?

Answer: One coach working simultaneously with multiple clients around a shared theme

Group coaching brings together multiple clients with similar goals for shared sessions, allowing peer learning and community while remaining cost-effective.

What is a 'retainer' model in a coaching business?

Answer: A recurring monthly fee that grants clients a set number of sessions or ongoing access

A retainer model provides predictable recurring revenue for the coach and consistent access for the client over an agreed-upon period.